I’m at the AOTA Summit in Boston this week…. and am trying to take notes at all of the sessions. Here’s the notes from the “Online Crime and Identity Theft – Following the Bits & Bytes” panel.
The speakers in this session were:
Deputy Assistant Secretary, US Dept of Treasury
Chief Cyber Division, Federal Bureau of Investigation
Sana Coleman Chriss, Attorney
Federal Trade Commission
Marketing Practices Division
I personally took away most from Sana, at the FTC:
The FTC sued Jumpstart Technologies last year because they were sending out commercial messages, as if they were from personal addresses. So, think about how you do “send to a friend”? Is it a commercial message, but sent from a person, or should it be sent from your company? Do those “send to a friend” messages include an unsubscribe link? Are you scrubbing against that suppression list before you send that mail? Are you honoring the 10-day opt-out requirement of CAN-SPAM
Has a great program for consumers: OnGuard Online
They’re having a Spam Summit in D.C. on July 11th and 12th (I’ll be there and will report back on those developments)
Daniel at the FBI provided a lot of great information about who spammers are, where they live, and how the FBI goes after them. It’s a wild world out there still for the email spammers. Wow… I now more fully appreciate the challenges that face the FBI when it comes to spammer investigations. One other key point I took away from Daniel is that they face lots of confusion in the marketplace about how people can and should share information with law enforcement… At the end of the day intelligence is the key to what the FBI can actually prosecute.
And Scott gave some great perspective on why protecting consumers from ID theft and cyber-crime is super important, not just for the US Treasury, but rather for the whole US economy.